KEENSIGHT PERFORMANCE DIRECTOR
CHIEF MARKETING OFFICER
George is a Director at Keensight Capital.
George works closely with companies across the portfolio to increase the effectiveness of their marketing, ultimately to drive growth and value.
George has enjoyed over twenty years in marketing at leading agencies, brands and consultancies including St. Luke’s, TBWA, Google, Sapient, Ladbrokes and Accenture. He’s worked on brands such as GSK, Teva, Pfizer, Bristol Myers-Squibb, the BBC, Sky, Mars, Unilever and the Football Association, and led global teams operating across many markets and cultures. He has developed strategies, transformed operations and delivered campaigns to make brands grow, yielding strong returns on marketing investment of up to 800%.
More recently, within private equity, he drove the growth and transformation of the content production agency Tag as Managing Director of EMEA.
British-born, and a French and German speaker, George read modern languages at Lincoln College, Oxford.